This is a great short video presentation about 8 old school SEO practices that are no longer effective.
The presenter from MOZ explains the following keypoints:
https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday
- Targetting multiple keywords seperated by multiple pipes into the title looks spammy, use sentences after main brand
- Heavy use of anchor-text on internal links, use it in the navigation, the footer or make it flow into the content and make sur it is relevant
- Using multiple pages for every keyword variant, make one page and add the keywords intelligently
- Using article links, article blast, press releases, comment links, selling links, private blog networks or any other networks, just say no
- Using multiple Micro-sites or sub-domain lowers the ranking, use one domain to have better authority over it
- Using multiple unbranded domain names like “handmadepipe.net” to point to your site, use your personnal brand only
- Using Cost-per-cliks or Adwords competition to rank for organic SEO results, just be honest with your keywords
- Using link bait with unrelevant content, use interesting data journalism instead
So in resume, keep it natural, don’t duplicate and don’t trick your public.
Peace out!
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